Loss of engagement means lost profits… How much are you losing?
Your website visitors have seen hundreds of pages like yours in the past year (or even months or days). They land on your page, and quickly scan... they scan the copy or content you worked so hard on, or spent a great deal of money on, only to leave as nothing grabbed their attention and made them take a closer look.
Their lack of engagement means that less people will see your message and your call to action, which result into a higher bounce rate… and fewer sales.
In other words, nothing grabbed their attention so they didn’t read your page or see your call to action... So they didn't buy anything!